Contra entry: -
In the journal entries, some of the entries are reflected in more than 2 related ledgers are called the contra entry. That means it is the entry that will decrease the amount in one account and increase the amount in the other account …..
This article is written by an ex student of mine and a successful advertising professional of today. He will reveal his name and details later as he has some other plans in mind.....It comes to you as a parting read from me as we bid adieu to 2009.
Here is a story of deception of a studious business school student who aspired to make it big one day (of course in business and nothing else) and the deceiver is your favourite author/blogger of Ad formula.
To put the story in to perspective and to obtain clarity you need some character portrayal, here are the characters .....
Victim aka vee
Deceiver aka dee
A studious guy with middle class values, partially open minded, confused as any youth, good at numbers but overall a down to earth and a simple human being!
Tall and well built, Charming, Humorous, witty and of course intelligent, students would love and long for his classes (at least that is what the girls say)
Things are in perspective I guess and now let’s hear the story ...
Once there was a conference in my college and I was in my first year (as of now I have not met the deceiver or Dee) hence it is made compulsory for all the first years to attend the same. I did not get seats in the first row so i had to compromise sitting in the last row, you know it is very difficult for a studious student to sit in a last row with a bunch of jerks..Well I had no choice that day , it was a fabulous talk on retail banking and corporate banking which I was trying to listen amidst the disturbances by the jerks .
The speaker was talking about an article in business line, having missed the article on that particular day ,it made me curious to read the same and hence opened the paper…bang …Dee was staring at me and called me outside the conference room and embarrassed me for nothing in front of others. When I tried to explain the situation he did not listen to the same … he decided to report the same to the director of the college for misbehavior and sheer indiscipline… this college punished me for the same …this college has a weird way of punishing students
Instant and short term punishment
Long term punishment
I was asked to read the paper loud in front of the students who welcome the guests at reception (they are usually good looking) and I am too a human, young. with all biological senses active …felt embarrassed but had to read in front of them loud ..really loud ..no other go … that was instant punishment ...
I had to even write business line, Hindu paper headline and my opinions on the same daily and submit it to de and that is short term punishment. I wrote it for a year!!!
Days passed by when ever I pass by he would give me dirty looks…I always felt he did not like me..and Dee came to my class one day as I said to myself (Now what!!). he was our professor for advertising .. I got a shock of my life and thought that my life is doomed and I am gonna fail. But as I have mentioned earlier I am a studious student so I had no problem in classes . within few days he liked me as I had brilliant answers and I even excelled in his paper..
He would inspire the whole class talking about bernbach, fallon, Ogilvy and crispin porter bogusky .. this subject fascinated me and I even specialized in advertising..
He was charming and with his sense of humour he can even make a stone laugh , hence he was always surrounded by girls (even the one who I was hitting on ) It sucks when professor becomes your competition…damn!! I sacrificed it all because he inspired me to get in to a fascinating profession Advertising.. it went to an extent where I even threw my campus placements to get in to advertising..
When I called him up one day to tell him that I got a job in an ad agency he smirked…I wondered why he did that… the meaning of his smirk came in to light after a few months in an agency “It was my long term punishment”!!!!