JuxtConsult's Ad Box office report says among urban consumers, who are often clouded with ads have found among the top 5- Vodafone ads as the best among them ( the Pug is the common factor!), Airtel as the second best ( SRK and A.R.Rahaman as the common factors), and the list moves like Nokia, Pepsi, Reliance Mobile, Colgate LIC, Fevicol, ICICI Prudential Life, Surf Excel in that order. But see the list of celebrities associated with- SRK, AB, Dhoni, Sachin, Aishwarya Rai, Akshay Kumar, Abhishek, Hrithik, John and Salman.
But do you feel it is alarming that it is Bollywood mania, even in advertisements . We find them the most popular and recognised, especially among women if we could say, Rani Mukherjee and Preethi Zinta, and so films have been influencing a lot, especially the ad-makers. Lets sit and brood a little while? I feel we are depending a lot in this bollywood worship that we are a bit cliched in our story lines- Isn't it time to get more creative folks !
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