Nike - Running Running.. !

Its one of the very famous and famed Nike running commercial ( yes there are aplenty) created by W+K for Nike and glorified as the offspring of a succesful matrimony between the client and the agency.. Phil Knight and Dan Wieden , to be precise... All was well until Nike realised that in the sneaker segment things are rosy but not so in the runners arena.. Not only that they were trailing behing the formidable Adidas ( the runner ads again) but even behind the new comers and small fries like Asics, a Japanese brand...

So..? what else... W+K was shown the door( partially though), and came in Crispin Porter + Bogusky, with the bag and baggage and the brauhaha of having Coca Cola and Volkswagen in their kitty among other famous brands.. and their strong point..? Digital advertising, where the other team lacked and where Nike felt it should do more.... fair enough!!!...

And what we get????



Alex Bogusky , has said somewhere after the release of this ad that they wanted this NOT to look like a Nike commercial, but instead, wanted people to say WHAT is THIS?...

I said the same.. so did many others whom I know...

Does that ring any bell?