This time in a campaign which sounds more like the old Iodex campaign which said ooh.. aah ...ouch...
Saurav ganguly and Shahrukh khan was choosen to convince us to cheer India ,which went for the ICC Champions Trophy cricket match and have lost it all in one of the most dismal of playing in the recent past......
The campaign is touching"creatively lowest"points accoring to one review that I got to read.....
Shah Rukh Khan also flagged off Pepsi's 'Blue Billion Express' as fans left for Jaipur to cheer the Indian team that took on England in the match..... and in the train were....Rajeev Bakshi, John Abraham and former Miss World Priyanka Chopra - both Pepsi ambassadors . While in Jaipur, the cheerleading team chanted - Ooh Aah India, Aah Yaa India .....Drama....a very interesting case of a possible 360 communication going haywire....
Psuedo nationalism and such crap will not work in peaceful times or you have to be in the third reich...JWT ( Just waste of Time..?) has done a bad job again with an over acting Shahrukh ( suffering still from the bath tub syndrome aka the Lux disorder) and a former captain who once the media hailed as the Prince of Calcutta, begging to win back a place in the Indian cricket sqad...Having dumped into bad times-both the Brand and the Brand Endorser give the impression, that 'Sympathy-Votes' can only get them any life , hereafter...
I was reading through a news article today which said that Pepsi, has decided to call off the campaign " in the light of the not so good performance of the Indian team"...
Soft words indeed for the crushing defeat that ooh.. aah ...India seems to be taking home back after every sojourn......
The blue billion express and the cricket exhibition in it with the pepsi attempt to create a billion member fan club....all have come to a halt....
Mere naam Sourav Ganguly hai .....lamented the man who led the national team for quite some time, in an emotional strategy that reeks filth .... Shahrukh even displays some tears.....Sob..sniff..and they want us to believe that this emotion-ka-loose-motion is gonna work....
The campaign could still take on..the train can still start running minus the bag, baggage and burden of the failed dada and the failing don....
In short it is an awful display of sadism ,flavoured with fear of letdown which has proven to be true and spot on......
it pains..and when it pains the old Iodex one liner comes to mind...
Ooh Aah Ouch.....
No comments:
Post a Comment