Using a brilliant blend of real archive footage and sound in combination with specially shot material, 'Telecom Italia Gandhi' shows Gandhi repairing to a simple hut, where he seats himself and begins to deliver his 'One World' speech - a message of universal brotherhood and love. The biggest single challenge facing the team was the creation of the Times Square crowd and environment. Two hundred extras became thousands, and Gandhi's face was placed above them all.........We cut to a series of scenes of a re-imagined 1940s – a huge throng in a Times Square that features a giant LED screen; a period scene in front of the Coliseum as it was then, with a couple watching Gandhi's broadcast on their mobile phone; a flat sceen monitor on a desk in a London office by the Thames; A Chinese man listening on a headset; a Bushman with a laptop; and, finally, a Red Square scene mirroring the opening Times Square one, as a great crowd watches a giant screen. The spot closes with the simple but thought-provoking message, "If he could have communicated like this, what would the world be like today?"
See the ad here which I will rate as one among the best I have ever come across ....
Gandhi users but was always driven into dispute and drama and family protests as would they have if they had used a God or Goddess in advertising.... Still the efforts goes on and admakers and their clients seems to be obsessed with the Gandhi thing, the latest being Richard branson and his Credit cards......
Is advertising all about getting into the head lines no matter for whatever reason...? even in a coffin or atleast with the had cuffs???
1 comment:
good one....do u know the creative head behind this ad??...really great
Post a Comment