In this gigantic three-dimensional billboard measuring 7 x 5 metres,located directly in front of Schiphol Airport's main entrance, a small ballrolls from point A to B via the shortest route. At the end of its journey, the ball is transported via an invisible conveyor belt within the billboardback to the top to begin the same journey again, along the same route. Again and again; always the right way.The target audience is business travellers at Schiphol Airport, where 11 million people pass through each year ..............
Now that is redefining advertising !!! talk of catching eyeballs??
Thanks to Chethan shenoy of FCB Bangalore , and one of my all time favourite students...
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