Tuesday, July 17, 2007

Clinic All clear...Kiss of good bye !!!

A kiss can be a comma, a question mark or an exclamation point. That's basic spelling that every woman ought to know. ~Mistinguett (Jeanne Bourgeois), Theatre Arts, December 1955

Didn't you follow my advice about kissing your girlfriend when she least expects it?'
asked the older brother.

'Oh hell!' replied the younger sibling with the swollen eye.....

I thought you said 'where'.'
How much is a kiss worth? It depends?
Well how much disaster can a kiss create..?
Again it depends… right..?

Well no prices for guessing the story, which made me, write this piece after a long gap…. It’s the now well known, or rather infamous lip lock which Bipasha had with Ronaldo, which she claimed as a chat which happened to be ‘close’ as it was a party room (Remember Chico Marx who famously said…I wasn't kissing her, I was whispering in her mouth,) which media celebrated as a kiss, as people talk from mouth to ears and not from mouth to mouth, John seems to have got convinced ( he would know, and only he would know, how she lip locks and how she chats and could clearly make it clear that all is clear between him and the lady whom he ‘was with’ for ten long years and had announced ‘I am going to marry’.

“May I print a kiss on your lips?" I said,

And she nodded her full permission:

So we went to press and I rather guess

We printed a full edition”

For John , it seems that is what Christiano Ronaldo said and did with his heartthrobe…

So what? Well The swiftness with which Lowe lintas seems to have realize this rift is amusing me…. Clinic all clear has already come up with ads where John is in all alone and Bipasha is out....( already because its only a matter of three days since officially the couple has got split) thanks to the joint endorsements that they had , especially the all clear one, they glued together and now with the infamous kiss, even that is lost. Or is it that the agency knew all this early and was ready for the bang…?

The off screen chemistry and physics that they had helped the otherwise lousy creatives do survive and even get to be liked people..well that seems to the past now..While John will continue with his brands that he endorsed unaided, including wrangler, he now is gonna be alone in all clear too, while Bipasha will go on with her levis and others, it seems now kinetic group has come to her rescue ,claiming that she fits into their brand profile 100% … see this…

Says Ajinkya Firodia, V-P, sales and marketing, Kinetic Motor Company, “Kinetic has been very selective about working with brand ambassadors. We look for perfect synergy between product attributes and ambassador personality. Our upcoming Kinetic-SYM scooter will appeal to women riders, and is being positioned accordingly.” On being asked if the decision to rope in Basu had anything to do with her ability to attract controversy, Firodia answers, “Our market research showed that Bipasha Basu, perceived as a modern and independent high achiever, is the role model for many young girls who admire her style and success. In fact, the support for her was unanimous, with a 100 per cent perfect brand fit.”

Now that reminds me the Sansui ad where Rahul dravid, (for the first time probably in history of celebrity endorsements) sits and explains why and how he fits into the brand image of Sansui…dull and dreary ad it is , but the attempt to find a logic is commendable.. at last brands seems to have woken up to the reality that people don’t buy simply because a tom dick or harry tells them to, or claims that they have one and why not you too, however well known and famous they are…

Next what?

John may rope in Vidya balan while Bipasha may ride (in the Kinetic scooters, I mean) Dino Morrea or even Saif ali khan, as the media claims… Let us keep watching kisses and hisses while the ridiculous world of advertising searches and keeps itself locked and ‘safe’ in formulas and time tested clich├ęs.....

After all it takes guts and fortitude to try new things……

foot note:The sound of a kiss is not as loud as that of a cannon, but its echo lasts a great deal longer….Oliver Wendell Holmes, Sr., the Professor at the Breakfast-Table


Imtiaz noor said...

Hi adformula.

just discovered this treasure some 5 minutes back. amazing blog and very active too. I loved the post as I saw it in a glance. This seems to a treasure house.which other ad blog writes so much about advertising? I doubt. I have fallen into love, almost instantly.

Anonymous said...

so you mean to say that agencies together should sit and ban all celebrity enodorsing??

Sabu Mangalasserril said...


Sabu Mangalasserril said...

thanks Imtiaz for the support and patronage.. and anonymous I didnt mean that ..pls read it fully and carefully and I would appreciate if you have a face and a name !!!

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