Wednesday, March 28, 2007

In God's Own Country

Quite Modern !...Quite Refreshing..We are free at this part of the world!

Take a
medical workout and Revitalize!

Our traditions.. Aesthetically Sound!

Our Environment !...Full of Giant Elephants

We make love!... We love the rains!..

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Monday, March 26, 2007

Gandhi again !!!!

The famous Agency Young & Rubicam, did a magnificient work for its Client Telecom Italia using Gandhi and his communication patterns....

Using a brilliant blend of real archive footage and sound in combination with specially shot material, 'Telecom Italia Gandhi' shows Gandhi repairing to a simple hut, where he seats himself and begins to deliver his 'One World' speech - a message of universal brotherhood and love. The biggest single challenge facing the team was the creation of the Times Square crowd and environment. Two hundred extras became thousands, and Gandhi's face was placed above them all.........We cut to a series of scenes of a re-imagined 1940s – a huge throng in a Times Square that features a giant LED screen; a period scene in front of the Coliseum as it was then, with a couple watching Gandhi's broadcast on their mobile phone; a flat sceen monitor on a desk in a London office by the Thames; A Chinese man listening on a headset; a Bushman with a laptop; and, finally, a Red Square scene mirroring the opening Times Square one, as a great crowd watches a giant screen. The spot closes with the simple but thought-provoking message, "If he could have communicated like this, what would the world be like today?"

See the ad here which I will rate as one among the best I have ever come across ....

Gandhi users but was always driven into dispute and drama and family protests as would they have if they had used a God or Goddess in advertising.... Still the efforts goes on and admakers and their clients seems to be obsessed with the Gandhi thing, the latest being Richard branson and his Credit cards......

Is advertising all about getting into the head lines no matter for whatever reason...? even in a coffin or atleast with the had cuffs???

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Saturday, March 24, 2007

The fun gun...!!!

Getting married is very much like going to a restaurant with friends. You order what you want, then when you see what the other person has, you wish you had ordered that.
Man: Is there any way for long life?
Dr: Get married.
Man: Will it help?
Dr: No, but the thought of long life will never come.
Why do couples hold hands during their wedding?
It's a formality just like two boxers shaking hands before the fight begins!
Wife: Darling today is our anniversary, what should we do?
Husband: Let us stand in silence for 2 minutes.
It's funny when people discuss Love Marriage vs Arranged.
It's like asking someone, if suicide is better or being murdered
It is difficult to understand GOD . He makes such beautiful things as women and then he turns them into Wives
If u r married please ignore this MSG,

For everyone else: Happy Independence Day

Before marriage, a man will lie awake all night thinking about something you say. After marriage, he'll fall asleep before you finish.
There's a way of transferring funds that is even faster than electronic banking. It's called marriage
Galfriends r like chocolates, Taste gud anytime. Lovers r like PIZZAS, Hot n spicy, eaten frequently. Wife r like Dal RICE, eaten when there`s no choice
Man receives telegram: Wife dead should be buried or cremated? Man: Don't take any chances. Burn the body and bury the ash.
Prospective husband: Do you have a book called 'Man, The Master of Women'? Salesgirl: The fiction department is on the other side, sir.
Q: Why dogs don't marry?
A: Because they are already leading a dog's life!
There was this guy who told his woman that he loved her so much that he would go through hell for her. They got married and now he is going thru hell.
Fact of life: One woman brings you into this world crying & the other ensures you continue to do so for the rest of your life!
Q: Why doesn't law permit a man to marry a second woman?
A: Because as per law you cannot be punished twice for the same offence!

For all the advertising guys....enjoy..the week end...

For others.....well!!! you are anyways doing it......

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Friday, March 23, 2007

Vintage Film Advertisements

Haven’t we always wondered that, if we hadn’t seen that film poster, we might have missed out an action thriller or academy award winning film? Nowadays, we have access to trailers downloadable from the web, to cable TV networks which had channels like HBO, Star Movies and AXN and lots of many other sources. Some of the film advertisements seduced us to see a particular film, because our favorite actors were there. Let’s have a feel of hollywood film posters in the 50s, 60s and the 70s.

Casablanca , 1942

Dial M for Murder, 1954

Dr. No, 1962

From Russia with Love, 1964

And Marilyn Monroe's ( Norma Jean) popular film

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Thursday, March 22, 2007

The world is flat ..!!

for the serious advertising
guy, who loves to READ something...

chek it out here ....

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The big fat Indian wedding

First wedding

Venue: at 15-century Sudeley Castle, Winchcombe in western England

Date: March 3 2007

Guests: Elton John, Kate Moss and Hurley's ex, Hugh Grant.

Second wedding

Venue : Umaid Bhawan palace, Jodhpur, India and reception in Mehranghar Fort

Date: March 9,2007

Guests : Greek prince Nikolaos Pavlos, his girlfriend Titiana, Indian industrialist Gautam Singhania and socialite Parameshwar Godrej.

Outfits designed by Rohit Bal, Orchids from the Netherlands, a wedding parade with white horses, camels, elephants and a banquet with 80 dishes prepared by 50 chefs

And at last, a criminal complaint against wedding has been registered in the Jodhpur low court.
As per complaint since the couple were already married in a church in England, their Hindu wedding in India would be legally considered null and void. The wedding sparked some controversy in Rajasthan's state assembly also, where a communist politician dubbed the event a symbol of feudalism.

Now this is Amul’s way of celebrating the big fat wedding

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Tuesday, March 20, 2007

The Bermuda Triangle !!!!

Endless cricket, like endless anything else, simply grinds you down.

.......Ted Dexter

So ......

Team India have won.... creating history of sorts ..... trouncing and thrashing a poor, hapless, hopeless and SHAPELESS (pun intended..) Bermuda (By God ...How many did know that there is a country by that name ...?) So what ? a win is a win even if it was heavily one sided .... especially after the bad day, when another little known team ,whom every one dismissed as amateurs routed the tigers, who made us stoop and perform an all time low in the port of pain... reminding one of the David and Goliath tale...almost to be kicked out of the ICC world cup melodrama...
Cricket .... given so much of Importance and cricketers hyped so much to the level of GODs only to be dragged on the streets when they fail to perform, to be worn garlands of wornout chappals and their houses attacked and effigies burned to compensate for the sleepless nights these crowds spend on airports to catch a glimpse of the Team in Blue departing to bring back the coveted Trophy.... Is this fair??? Let the nation debate it out while we can discuss the implications of the whole show as far as the Advertising industry is concerned....

The Advertising Industry in this Cricket crazy nation seems to have stopped thinking anything other than cricket.... The four giants- Hutch ,Hero honda, Pepsi and LG ofcourse did almost empty their coffers for being part of the hoopla but others too werent left behind, This inspite of the tough codes that the ICC have laid out this time for keeping the ambuish marketers under leash...and some seem to be giving sleep less nights to the official guys seemingly overtaking them in brand recall studies conducted after the matches.....The Media on the other hand glorified the men in blue all the way to heaven only to drop them dead the moment they for instance The Indian Express said: "Bangladesh grabbed India by the collar, poked a finger in the eyes of some of the world's best batsmen, tore up the elaborate blueprint prepared by coach Greg Chappell and punched an embarrassing dent on the face of the world's richest cricketing outfit..........

Should India come back sooner than we want them to be....The money that the official sponsors have pumped in would all be gone ..simply dissappeared....Billion Indiana will have to move on with their daily lives hardly watching TV or reading newspapers except , the frantic and fanatic hardcore cricketlovers...... Sponsors and Advertisers will not get mileage from their marketing budget spending, which will ( some have already hinted at the chances of a RETHINKING!!!...the LG Guy went on TV yesterday night to declare that NEXT TIME we are not game for the game...) make them divert their advertising monies elsewhere....The overall loss to them predictabily is going to be huge but above all ICC certainly will be the biggest loser. Next World Cup (2011) would hardly get them the sponsorship monies and will pass on as an event sans charisma and aura unlikely for cricket... Very dismal a picture I am sure but why an Indian loss makes it so heavy a loss for ICC.....simply because India is the BIGGEST cricketing nation which contibutes the bulk of advertising and sponsorship revenues that the ICC takes home and hence the loss and subsequent exit of India from the series will make people switch off and go to bed on time rather than get glued to matches played by Islands and principalities who are unheard off and at times where you should be in bed in deep slumber......

The Media planners are already in panic..inspite of all the logic that justifies the Indian advertisers/mediaplanners dependence on the is well known, timings of the matches are a problem ..... Last time’s World Cup was a breeze... all the matches fell in the prime time band. This time, while the first innings of the match will coincide with the Indian prime time, the second innings will go up till three in the morning. Smart ad-scheduling could resolve these matters. Unlike last time’s World Cup, scheduling would require a bit of imagination on part of media planners. All matches in the World Cup 2003 were played during prime time, so marketers advertised during the first 15 overs of the match and the last 15 overs. This time advertisers are buying slots in the first and the last 15 overs of the first innings...that explains the poor TRP thanks to the time gap and the ODD times most of the matches are being played.......especially the second halves which if one is awake to enjoy, predictabily will have to doze off in the class room or the office the next day... so from the 20 or so TRP s of last times, now the max is 6 and 7 and that too is going to be dropping down should India bow out of the whole mess. Compared to the last ICC world cup this time clearly things are against the India media planner......
I call it a Bermuda traingle because the dynamics is quite complicated ........... Srilanka...Bangladesh...Bermuda...India...Each ones Loss and victory seems to be Important..their margin of Loss and Victory is important..their Run rates are Important...not only for the average Indian fan on the street who will do pooja on Mahendra singh Dhoni's photograph one day and burn his house the next, but also for the whole business of Advertising, in India for sure and even abroad .....

The premium that the advertisers have shelled out ,in hope of the dedicated eyeballs that they seem to have ensured ,again seems to have been all erronous.... 3.5 to 4 Lakhs is what an avarage advertiser had to spend for a 10 second slot when India plays and 1.5 to 2 for non India matches, in one of the highest ever paid ransoms.... Not to speak of the 4 main guys..... Pepsi will cope up... so may LG and its new TIME MACHINE TV (In fact, the odd hours of matches has turned into an opportunity for LG to introduce its Time Machine feature in its range of LCD and Plasma TVs)....and so will Hutch but Im not sure about the HeroHonda gamble....Never ,whether India still makes it till the quarter finals or not, is it going to be that easy to make the advertiser jump into the field with his money bag, the moment some says CRICKET....

This will affect every one .....

Even the BCCI whose coffers are full, thanks to the endorsements and advertising money....

The cricketers who are there selling almost everything from Airlines to anti depression drugs and Banks to bathroom cleaners.( just see the latest Nike Ad and then compare and contrast it with the Anchor ad..)..

The media houses who normally keeps 5-10 percent of the inventory UNSOLD (out of greed one may accuse) to be sold when the chances are bright ,later......

The lazy Indian creative who hides behind the comforts of the glued fan and the magic of audience captivity... and hence "anything chalega" attitude....
The not so shrewd media planner whose job as of now is over if he can make sure that he has procured some good inventory in cricket slots(this is ,inspite of the knowledge which he always had about how crazy it is to depend on cricket alone)..........

My love for the industry makes me hopeful still.... the Indian advertiser will wake up to this chance to get out of this cricket hangover...let Dravid and the blue boys fight it out and bring back the cup and make us proud OR let God forbid, let them loose and come back, into the wrath and fury that will unleash for sure... but the Advertiser and the agency will have to slowly get out of this Bermuda triangle, where all the money gets locked in a gamble which promises nothing, not even mere survival !!!!

What's happened has happened, so what can we do to make it better for tomorrow and the day after? That's why we're here...........
Ian Botham

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Saturday, March 17, 2007

The fun gun...!!!

1.. When I was born, I got a choice - A big dick or a good memory. I am not able to remember, what did I choose?
2.. Your birth certificate is an apology letter from the condom factory.
3.. My wife is a sex object. Every time I ask for sex, she objects.
4.. Impotence: Nature's way of saying "No hard feelings".
5.. There are only two four letter words that are offensive to men-'don't' and 'stop', unless they are used together == 'don't stop'!
6.. Panties are not the best thing on earth, but next to best thing on earth.--------------------------------------------------------------------------------
7.. There are three stages to sex in a person's life: Tri Weekly, Try Weekly, and Try Weakly.--------------------------------------------------------------------------------
8.. Having sex is like playing bridge. If you don't have a good partner, you'd better have a good hand.
9.. Q : What's an Australian kiss?A : The same thing as a French kiss, only down under
10.. A couple just married were happy with the whole thing. He was happy with the Hole and She was happy with the Thing.
11.. Q : What are the three biggest tragedies in a man's life?
(The best one) A : Life sucks, job sucks and the wife doesn't!
12.. Teacher: Use "harassment" in a sentence.
Johnny: Her mouth said no, but "her ass meant" yes.
13.. Q : What's the difference between a bitch and a whore?
A : A whore sleeps with everyone at the party and a bitch sleeps with everyone except you. --------------------------------------------------------------------------------
14.. Q : Why do men find it difficult to make eye contact?A : Breasts don't have eyes.......--------------------------------------------------------------------------------
15.. Despite the old saying, "Don't take your troubles to bed", many men still sleep with their wives!

Rock ur week end folks !!!!!

Friday, March 16, 2007

Playing with Names, the Amul way!

Amul advertising has pioneered the art of representing the hot news/events in a humorous way. “Amul Butter girl” has become such popular that we even wait for the next topic to appear. Amul’s playing with names is well known. Here we are starting a series of most memorable Amul campaigns

Anup Jalota is a famous bhajan singer. Here is the amul ad about Anup Jalota

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Tuesday, March 13, 2007

Not a dream anymore!!!

When Air Deccan airways was launched, Capt. Gopinath said that his competitors were not other airways but Indian Railways. He ushered a new wave of Low cost airline. Here is the ad of Air Deccan. Thanks to these LCA, for millions of Indians, flying is no longer a dream
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virus alert!!!!

Now if you have been complaining that the media
proliferation is making it difficult for you to reach the eyeballs ...just see this and this and this and this...... and if you still are complaining then it simply means you have to quit jug head !!!!

if you are creative, then its fun !!!!

Amazing work!!!

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Monday, March 12, 2007

Amul Butter- Its Delicious

Prince Charles! Fascinated by six-sigma of dubbawalas!.

The traditional Marathi way!. But it seems Mumbai is where, there is unity in diversity!. Indians like to be in the hip-hot happening city!

Wow! Utterly delicious- one on one with the Thatcher style!..

Sharapoa & Federer – Lets go for the kill!

Boom! Boom!.. the film which failed!! Even though stars like Madhu Sapre, Padmalakshmi and Katrina Kaif were in the cast!

Anything happening in the world is an ad for “ Amul Butter ”.
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Got MILK????

Got milk ? campaign ,arguably one of the most famous advertising campaigns was made by Goodby,silverstein and partners for the California milk board in 1993...the rest is history...
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Saturday, March 10, 2007

The fun gun...!!!

25 Training Courses Now Available for Men

1. Introduction to Common Household Objects I: The Mop and sponge
2. Dressing Up: Beyond the Funeral and the Wedding
3. Refrigerator Forensics: Identifying and Removing the Dead
4. Design Pattern or Splatter Stain on the bathroom floor? : You CAN Tell the Difference!
5. If It's Empty, You Can Throw It Away: Accepting Loss I
6. If the Milk Expired Three Weeks Ago, Keeping It In the Refrigerator Won't Bring It Back: Accepting Loss II
7. Going to the Supermarket: It's Not Just for Women Anymore!
8. Recycling Skills I: Boxes that the Electronics Came In
9. Recycling Skills II: Styrofoam that Came in
10. Bathroom Etiquette I: How to Remove Beard Clippings from the Sink
11. Bathroom Etiquette II: Let's Wash Those Towels!
12. Bathroom Etiquette III: Five Easy Ways to Tell When You're About to Run Out of Toilet Paper!
13. No, The Dishes Won't Wash Themselves: Knowing the 4 Limitations of Your Kitchenware
14. Romance: More Than a Cable Channel!
15. Going Out to Dinner: Beyond the Pizza Hut
16. Expand Your Entertainment Options: Renting Movies That Don't Fall Under the "Action/Adventure" Category or Selecting movies that don't star an action hero
17. Yours, Mine, and Ours: Sharing the Remote
18. "I Could Have Played a Better Game Than That!": Why Women Laugh
19. Adventures in Housekeeping I: Let's Clean the Closet
20. Adventures in Housekeeping II: Let's Clean Under the Bed
21. "I Don't Know": Be the First Man to Say It!
22. The petrol gauge in Your Car: Sometimes Empty MEANS Empty
23. Directions: It's Okay to Ask for Them
24. Listening: It's Not Just Something You Do During Halftime
25. Accepting Your Limitations: Just Because You Have Power Tools Doesn't Mean You Can Fix It

I guess it is more than is simply stereotyping..... you may say..but I dont find why you want to argue with me... Did I say that I mean it? Did I say that It is my invention..?

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Friday, March 09, 2007

When a Polio affected walk!!!!

Pune-based advertising agency, Seagull has won the 1st prize at the Tag Media in-store network in a film on Preventing Polio. The team that created the film comprised Sameer Desai, MD, Seagull, along with N Selva Kumar & Charudatt Chote. N Selva Kumar was my senior in ad club, Madras. The film of 30 secs duration depicts the polio affected kid's view of walking.

Have a look
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Thursday, March 08, 2007

It requires balls to......

In this gigantic three-dimensional billboard measuring 7 x 5 metres,located directly in front of Schiphol Airport's main entrance, a small ballrolls from point A to B via the shortest route. At the end of its journey, the ball is transported via an invisible conveyor belt within the billboardback to the top to begin the same journey again, along the same route. Again and again; always the right way.The target audience is business travellers at Schiphol Airport, where 11 million people pass through each year ..............

Now that is redefining advertising !!! talk of catching eyeballs??

Thanks to Chethan shenoy of FCB Bangalore , and one of my all time favourite students...

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an ad a day !!!

can an advertisement be simpler? yet piercing .....
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Wednesday, March 07, 2007

Cricket .... the game and the game...

for this cricket crazy nation, this advertising may be an eye opener.... to watch all the matches and have fun????

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Tuesday, March 06, 2007

an ad a day !!!

If men ruled the world ..... this is how the day will begin.....
che advertising for sure will lock with eyeballs !!!

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The world is flat ..!!

for some

shockvertising click here....

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Saturday, March 03, 2007

The fun gun...!!!

One day Sardarji goes to the doctor and says

'Doc, I ache all over. Everywhere I touch it hurts.

'The doctor says'OK. Touch your elbow.

'The Sardarji touches his elbow and winces in genuine pain.

The doctor, surprised, says 'Touch your head.

'The Sardarji touches his head and jumps in agony.

The doctor asks him to touch his knee and the same thing happens. Everywhere the Sardar touches it hurts like hell.

The doctor is stumped and orders a complete examination with x-rays, etc. and tells the Sardar.

'We've found your problem.

'Sardarji: 'Oh yeah? What is it?'

Doctor: 'You've broken your finger!

Enjoy the week end folks....

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Mesmerizing Ads

Where is the TV?

Can you Spot 1 face ( or 2 faces)?

Is there anybody inside?

Shall I rate them as Best, Better and Good or Good, Better, Best? I am just quizzing.

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