Forget Frederick Keonig and his pure thinking like , “we tend to forget that happiness doesn't come as a result of getting something we don't have, but rather of recognizing and appreciating what we do have.”
This ad which focuses on the human need or even greed ,has craft in it, a beautiful chain of events that sells the idea in a simple and yet compelling fashion…He who is greedy is always in want and who knows it better than the marketer… the gap of thought is always there and here it strikes …in the right gap….
There is a simple insight that “people always want more”..the same need and want game…and the gap between the two…. The right product, and a right positioning with a right communication strikes a right chord with the TG….
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place said Sir David Ogilvy, and here this brand and their agency seems to have got the game and the tricks to play it…
See this stuff...an egg box...…done by Equus Red Cell and Swapan Seth .....
…In a cluttered market such ‘differential thinking’ does work and this brand seems to have got it …
The older versions of their Karo Zyada ka Irada campaign also prove it and for my eyes, the newer one stands a bit taller and stronger than the older one…
See it here…
Not the best of the best ad till date but as of now, it is an eye catcher…
So Marketers.. better Karo Zyada Ka Irada…
It is normal to be greedy !!
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