Damn lies and research statistics.

Research statistics are like women; mirrors of purest virtue and truth, or like whores to use as one pleases. -Theodore billroth

The research team had just given their inputs.They had given it to a group of college students who had come as summer interns. And the creative team was waiting to make the ad. It wasnt going to be anything new or great but they werent allowed to proceed on their own until the research team gave their' findings' .

Women - the research said- find more pleasure with ribs and not with dots.

But see the next one.. there are some who "just cant think it "without dots

So if we average it out...

Damn it.. i am fed up of this 'averaging' it .. A man may have six meals one day and none the next, making an average of three meals per day, but isnt that absurd?

"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past" someone quoted Bell Bernbach .

Dots ,ribs, nerves, extra bulges.. they had it all.. what more yaar? some one yelled in frustration.

May be dots on ribs.. and they would be expanding in the 'process'?

And the whole god damn thing will burst in climax..

The guys burst into laughter..

But we have to go by this piece of research...no other way..

But this is junk.. a group of college students making some absurd questionnare and putting it across to men and women.. can you imagine..? ..so when it cannot be done they sit in their rooms and fill the whole crap..

Ya i have done that in my trainee days..i have filled in 200 of them one night..

And based on that piece of " research" you want us to start saying that now Indians are gonna be thrilled with lemon flavoured condoms with ribs and nerves criss cross ,decorated with dots, and when expands look like a bloody jack fruit?

but sir.. that is what research says..

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Research can establish beyond the shadow of a doubt that the egg is a sad and sorry product and that it obviously will not continue to sell. Because after all, eggs won't stand up by themselves, they roll too easily, are too easily broken, require special packaging, look alike, are difficult to open, won't stack on the shelf.

He uses statistics as a drunken man uses lamp posts - for support rather than for illumination. ~Andrew Lang