Sex, Lies and Videotapes..

"I'm patient with stupidity, but not with those who are proud of it". Edith sitwell


The client is one of the many manufacturers of womens undergarments and wanted to come up with a path breaking campaign which will make him a brand to reckon with , in a category where every brand looks the same.. (oops.. no pun intended..)

The agency werent experienced in womens lingerie, but had some experience in sanitory napkins and a not so famous fairness lotion for women. And the client wasnt too convinced about the agency's bragging about how easy it is going to be for them to make the lingerie brand like they did with the napkins, simply because they couldnt make a connect between sanitary napkins and lingerie (oops again.. no pun intended..)

No curves and curls... no fashion photographers.. thats all boring..Said the clients man ...something other than that..

The agency group sat together for brain storming..

'A lot of guys stare' let that be the theme.. and let us make them uncomfortable.. wriggle with discomfort..and run to buy our stuff- chuckled the strategy guy..

'He admires the new way i look'.. what about that... let us show 12 somethings to 35 somethings in our lingerie and make a common statement... differed the visualising guy..'admiration comes with our brand lingerie'.

Why this "he" obsession?..One creative junior opened up.. why cant we make her 'feel proud' on her own..?

No yaar , sex sells.. the strategy guy displayed intolerance.. and in some cases only sex sells

Make the wife stand before the man.. let her undress slowly with accompanying salsa music.. -one 'sex sells' guy started explaining...and let the man admire with 'wow'.. thats gr888 etc... and when she is about to take off the lingerie.. let him say- no plsss. thats very sexy. dont take it off...

Rubbish.. muttered the junior in complete desperation..

And we have to make it bold and brave...the gyan went on.. like the FCUK campaigns..

we will not tell them.and shock them... how zz that..?

The junior went back to his college days when somebody told him this fantastic story about getting surprised..

GIRL: I have done a great sin. I called my boyfriend a BASTARD.

PSYCHIATRIST: Well now, that's not a nice thing to call anyone, so what did he do to deserve that?

GIRl: Well, he kissed me.

PSYCHIATRIST: You mean like this?

GIRL: .. Yes!

PSYCHIATRIST: Well that's no reason to call him a BASTARD.

GIRL: But, he put his hand in my top.

PSYCHIATRIST: You mean like this?

GIRL: Yes!

PSYCHIATRIST: Well that's no reason to call him a BASTARD.

GIRL: But, he took my clothes off.

PSYCHIATRIST: You mean like this?

GIRL: Yes!

PSYCHIATRIST: Well that's no reason to call him a BASTARD.

GIRL: But, he had sex with me!

PSYCHIATRIST: You mean like this?

GIRL: .Yes!

PSYCHIATRIST: Well that's no reason to call him a BASTARD.

GIRL: But, he told me he has AIDS.

PSYCHIATRIST: BASTARD!!!!!


Guess who got the shock???


"Only two things are infinite, the universe and human stupidity, and I'm not sure about the former". Albert Einstein