Thursday, December 22, 2005

Orange.. pink.. and then blue??

You can say any foolish thing to a dog, and the dog will give you this look that says, "My God, you're right! I never would've thought of that!" -- Dave Barry

Much has been said about the dog and the boy, which made Hutch a popular name in India .Thanks to O&M and the two lesser known creatives- Mahesh and Rajiv rao, it made the client proud, accomplished a 77 % sales in an implausibly cluttered cellular service provider industry.

It evolved as a best happening example for a brave and simple idea and the limitless scope of taking an idea everywhere possible.. we have seen the dog and the boy everywhere and for a long duration.. and yet never got bored.. we waited for more.. the not so cute pug and the not so chubby boy...

Did you know that in India even the pug sales went up after the duo hit our minds for the first time..?

Wonderful .. isnt it..??

Roaming around Chennai last week, i was shocked to see a new development..

Hutch is now PINK shouted hoardings , posters , tv ads, whatever.. they have made the city literally pink.. ( I wonder whether even God knows how much the client has spend on media planning and buying) Tv ad's are captivating-- the pug running around and finally stops with its PINK tongue stuck out,the boy making his absence obvious..

"Hutch is now pink" it says....

There are two sets of people...

Those who never knew that Hutch was something else..( orange in this case)

And those who knew that Hutch was orange and ,they identified so deeply with the color..
orange was sexy , youthful, trendy, .... and whatever...

Suddenly Hutch is now PINK , tommorrow it may be blue..

Strategy, research, brand vision... i dont know...

I simply know one thing...

I am now red..


75-year-old Govind went for his annual physical tests. All of his tests came back with normal results. The family doctor said, "Govind sir, everything looks great physically. How are you doing mentally and emotionally? Are you at peace with yourself, and do you have a good relationship with your God?"

Govind replied, "God and me are tight. He knows I have poor eyesight, so he's fixed it so that when I get up in the middle of the night to go to the bathroom (poof!) the light goes on when I pee,and then (poof!) the light goes off when I'm done."

"Wow," commented the Doctor, "that's incredible!"

A little later in the day the Doctor called Govinds wife.

"Savitri mam ," he said, "Govind sir is just fine. Physically he's great. But I had to call because I'm in awe of his relationship with God. Is it true that he gets up during the night and (poof!) the light goes on in the bathroom, and then (poof!) the light goes off?"

The lady excalimed,"That old fool! He's peeing in the refrigerator again

1 comment:

Anonymous said...

hi sir ,praveen here, the are articles are awesome keep going

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