I have written about my experiences in the past as a consumer/customer and how bad or good I have felt with them !!! I have had even more experiences after that but very rarely wanting to write and feel bad for the knowledge that no one cares. It is all in advertising only as a co passenger quipped during a flight, last week in Air Sahara ( renamed as Jetlite) to Hyderabad... this part of the customer feel irritates me and pains me for the point raised here...
You only advertise and not deliver, or in other terms, advertising is your tool for telling lies and making tall claims...
isnt that pitiable???
Well the Marketing after effects of customer apathy and later antipathy is often discussed and debated, bloggers for instance have been very active and voicing when it comes to such issues, but so charecetrestically ,the companies in question seem to be ignorant either intentionally or otherwise... Leave me and this small ,insignificant blog and the blabberings, how about blogs like wonderbranding -marketing to women, which recently wrote a piece on revlon and how a product strategy ( or rather the lack of it) is going to play death bell for the company.... she laments that " Total number of comments: 117 and counting...Total number of emails: 50+....Response from Revlon to me or any other interested party: ZERO " well im surprised too, not thet revlon never bothered to respond ,but that the blogger expected a response....
It is ironical that while everyone, even the corporates, talk about consumer generated media and consumer evangelists, what happens on ground zero is quite the opposite in many a cases.. many end up creating consumer terrorists instead... no amount of advertising can nullify this effect ....
How does one ,otherwise justify the horse eye view in which a company could ignore some 117 comments, from users, customers.. the so called probable evangelists...??
While many companies have their own blogs and with corporate blogs they seem to be recognising the power of blogging and anything and everything to do with this kind of mass media which could be of enough help to them ( how much , through their nose and otherwise, do these guys spend on research? nick named dipstick and all that and end up getting iceberg research...) why dont they get some insights from the large large blogging world...?
While all the hype and hibernation in the Marcomm world is about getting to consumer insights, why the hell is the obvious so unseen...?
Paul Gillin of the b2b magazine seems to have searched a lot for companies who use blogging for market research and found them as abundant as hen's teeth ....
Jill fallon innocently asks....why dont companies like Revlon atleast have a blog for themselves and discuss things there???
Next time some one blame Advertising as the reason for the state of things, think twice !!!
Tail piece: Q.what is the difference between ignorance and apathy?
A. I dont know and I dont care !!!
1 comment:
atleast this article should ring a bell on their head!!!!!
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