Monday, November 05, 2007

Greenply- the reincarnation game !!!



If its greenply, this cute lil sardar kid would come to your mind for sure.... They have after this classy sardar ad in 2005, rose to eminence and ever since, grown as an interior infrastructure solutions provider that currently manufactures a host of renowned brands such as Greenply Plywood – ‘Chalta Rahe', Green Club Premium Ply, which comes with a life time guarantee, Greenlam Laminates, ‘Dikhane Ka Jee Kare’ and Green Decowood, ‘Visibly Superior Veneers’. The brand and its variants excel in their communication and seems to be clear and concise in what they want and what they want to tell.Now a befitting sequel to the Janam janam ka saathi Idea has come up and seem to rock the TG....



Its not an out of the world ad, this new one where an Indian court room and the way cases are dragged for ever , is depicted of course with filmy melodrama and trappings woven into it. It is not even out of the box and nothing great so to say, behind the creative, and yet it is simple ,funny and close to people. Moreover, the brand and the benifit is carefully weaved in..

Kudos to
LOWE for being consistent, communicating and creative...

Thanks to the brand managers at Greenply for transforming the otherwise commodity gutter, into a garden of brands....

1 comment:

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