Tuesday, November 27, 2007

the social bores...!!!

How boring are social service ads? or for that matter any product or service ad with a call for a change kind of social message embedded in it? Generaly boring .. rite? The government kind of ads that are good in intention but poor and boring when it comes to execution....
Recently media is hit left and right by a series of ads issued by the GOI to make us "aware" of the importance of being careful about getting the right visa and other documents before going abroad for work, particularly as labour..... I dont intend to show it here, as adformula has better things to show.. take for instance the two ads that I thought of sharing here... Of course it sells a product or rather a service namely Aaj Tak, a TV channel, but a social cause is embedded so amazingly well... simple they are and short they are and yet so strong they are....



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