Wednesday, November 21, 2007

Marketing Apparels

We like to wear clothes, not just to cover up, to look sophisticated, to look simple, to look stylish and for what not. To sell clothes is more difficult, as each individual bargains for his own terms and preferences- variety matters, as well as brand names. It is unexpected, because as surprises, consumers go on shopping and shopping and one day they stop!.. They just stop buying any more denims!- who knows, it is likely. But no wonder, most of the ads are focused on developing a wardrobe full of stylish individualistic clothes, just like assortment of chocolates, for the consumers. They focus on their brands, and become as creative as possible to attract the multitude. These advertisements are worth its efforts- Lee and Reebok

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