Wednesday, November 07, 2007

i-pill ...now what next?

President Clinton looks up from his desk in the Oval Office to see one of his aides nervously approach him.

"What is it?" exclaims the President.

"It's the Abortion Bill, Mr. President - what do you want to do about it?"

"Just go ahead and pay it."

"But its the bill that has been returned by the senate ,not the one you think sir.." says the aide

"oh I thought you have bought the Pill I had ordered for after last night" exclaims Clinton.


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The best contraceptive is a glass of cold water: not before or after, but instead, said someone, but there seem to be less takers for that cold concept..... Everyone seem to be craving for sex, pre marital, post marital, extra marital no matter the mode, it seems the Indian populace has thrown out the garbs of hypocrisy and the Come on-we-are-Pure-ethical-Indians and we-dont-have-sex-whatsoever pretexts...Adformula seems to be the last to write on the topic ,in the context of the latest wave in the sex obessed Indian urban place named as i-Pill ,a tab from cipla, intented to avoid unwanted pregnancies, espcially after the "high voltage performance" last night, neverthless I thought its never too late to say what I feel on this topic...

Now the wonder pill ,allowed to be sold as an OTC drug, with no docs in between, the young and the old alike,seems to be all awake with an upbeat mood (the pun is intended) to do it, today and now.....
The world's second most populated country( we are postive bunch of people and hence, call it as the largest growing market) is on the verge of an AIDS epidemic. Can we afford to be coy and casual aboutsex and contraception? In our towns at least people have started realising that if used properly, condoms can deter the spread of HIV/AIDS and prevent pregnancy and now comes this pill, which I am afraid will end up in more casual sex and more HIVs and the like.
Not that The urbanite, including me, go for buying condoms(if at all)with a blush that spreads across the shop and sheen that lights up the whole street. Often we buy them under cover of night, anonymity or, maybe, even disguise. If you ask me,I can't go to the shop at the end of my road to buy a pack of condoms. I usually stop at places where I'll never go again and I am better off considering the fact that I know N number of men, who cant ask for a box of condom when their wife is with them..... Well that is a lot of secrets being told but mind you that is what we are... the normal Indian.... now with this i-pill even that is gone... outright we can indulge,(because we know that the suryadev(sungod) will not rise up suddenly in the middle of the night),if we just dont forget to get the i-pill the nextday morning...

Men are a selfish lot. That is the simple reason why the condom guys have to do so much of hardsell to make him buy the thing. Give her pleasure, add to the pleasure, take her to the heights of pleasure platforms work with them,infact only these things work if you want men to sheathe themselves, since most men are (inspite of all the pretensions) insecure about their ability to perform and deliver the result...when it comes to the bedroom....Oral Contraceptive Pills (OCPs) for men are being reserached but men are men and they simply would not volunteer to go on the pill and it is slowing down research on the male pill. Many men 'willingly'(how gracious we are to be allowing 'ladies to be first') put their wives through a tubectomy (female sterilisation) rather than subject themselves to a far simpler and safer process - the vasectomy (male sterilisation).......

Now that being a fact,at least we have to be playing safe ( aha ...did I say that?) and follow the dictum "Contraceptives should be used on every conceivable occasion" . But to be a bit serious it only about avoiding a birth? is it not about diseases too for which and for the prevention of which this i- pill can do nothing? I would be the last person to accuse the advertiser for Corrupting the other wise sane and highly ethical Indian youth... long ago this two siamese twins.. preventing unwanted pregnancy and preventing STD's/AIDS were seperated...and of course the i-pill guys havent intented to substitute or replace in theory and practise the use and utility of condoms with their pill ,but the Indian mind, the shameful, egotic, inconsistent, hypocritic ,insecure and non confident Indian mind, will interpret it that way and that worries me....

While the ads are communicative and simple with the idea being conveyed short and sweet and more importantly not ending in a mess with sex and bedrooms depicted , I believe that they should be talking also about the ill effects of over using this pill in the female body with hormonal imbalances as an after effect as discussed in the media and also about the fact that the sooner (I am told that within 12 hours is the best)it is taken ,the better rather than glorifying the 72 hours selling point to woo the lazy youngster.....The advertorials seem to be more justifiable, but the TV ads hide more than they reveal....
Ethics isnt my cup of tea, but yet considering the fact that the marketer has always been accused of promoting promiscuity and manipulating people to be materialistic and what not, being a bit more facual can save i-pill from a lot of issues, unwanted pregnancies included... Now the men pill may be the next.. and that is fair. After all it makes more sense to take the bullets out of the gun than to wear a bulletproof vest......

3 comments:

Tanmoy said...

amazing blog! i wonder why its not among the ones toplisted

Marc stevenson said...

Good observations. Guess U are back to the satirical track. Good going

Manvik Singh said...

HI sabu. I am new to this blog and it was through a reference that I got it. I should say that this is my best ever diwali gift. It is a treasure house of ad related information. BTW I am with Grey WW and came to India recently and am looking out for talents in my planning area. With this much expertise, I could be looking at you as some one who should be playing in the field rather than saying commentary from the box there up. What you say? Do write to me @ manvik.singh@greyworldwide.com

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