Sunday, January 20, 2008

Amazing Viral...Abby 2006 Winner

Although viral marketing is almost a decade old term but in India it is still a burgeoning concept that is spreading voraciously & giving a new dimension to Indian Advertising Industry. Gone are the days when media buyers used to juggle n struggle to workout the best media plan in order to reach the mass. With viral marketing its now so easy to reach the young myriad who are wired almost 24X7. The essence of any successful viral is a simple message with a comical theme & a highly focused communication that compels the end user to spread the virus worldwide!

If you haven’t been lucky enough to watch any of those animated spoof then here is a one for you by webchutney, a leading interactive advertising agency that has pioneered this concept in India.

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