Humpty Dumpty sat on a wall,
And he had a great fall ( or is it a jump?)
Some advertisements use acrobatics to win people and titillate their eye balls. Some of us have learned our nursery rhymes well, but some of us like to adopt them into ad scripts. In order to explain that we produce something extra ordinary, all "me too" products either create several sub categories and find their niches. Advertisements cannot be true to themselves, they can be imaginative as an Axe perfume ad! ( I would say others have tried to copy the oomph factor from them). But some can be ineffective and similar. Let us look at three such advertisements of last year, which do create a usual element of " audience attention" because of its similarities with each other.
Start...Action.... yes its only about action!.. for a Thums Up bottle. Akshay Kumar does an acrobatic stunt, jumping from one building to other and then to a truck carrying Thums Up. See it here. Now its Juhi's turn for a packet of Kurkure. She is funny even though. If a packet can reduce our gravitational acceleration ( as that in the moon)- woh kya karizma hai. It was "seriously thoda zyada', not because of the attractiveness it had, but because, a brand which wanted to tell itself as a product, that we would have with tea, shouldn't have been so..weightless!.
Cut..Cut it please... If you would like to say that, we have a royal stag advertisement too. See it here. Some of the fellows are jumping again. Oh! Indian consumers are going berserk now. They will start jumping from their terraces or falling like Humpty Dumpty, because they don't have milk or onion at home.