Every body seems to be behind consumers... not to sell to, but to get them generate content for you but one thing is quite forgotten, when you want your share of consumer-generated content then you have to give people the right tools and the right incentives .Nikon sent out a bunch of new D80 cameras around and asked people to take pictures. Then Nikon collected the pictures and put together in flickr and made an ad .Virgin mobile also did almost the same here but the difference is that they never asked the people in the pics ,as its just from flickr and they dont have to. But is it right? but seeing this discussion,I doubt, whether the old logic, everything is fair in love war and advertising is still valid????