The "Lead India" campaign of TOI is inspiring. It says - India, its not enough, Let' start by dominating today and not just be "sleeping tigers" of Asia.
" If only we ran it.
Well, now we have our chance.
The Times Of India announces a nationwide hunt for a few good men and women - honest, brave, efficient, driven- who can take us from being an India Poised to an India Realised.If you think you have it in you, step forward.And together we'll take a shot at writing India's future."
Are they looking for social reformers or inspiring leaders or just politicians? India needs people with vigour, honesty and all the more goodness in mind and heart!. WE are the second largest populated country in the world. But as we usually say, when three people meet, there are 18 opinions. It remains to be seen, whether a campaign, although inspiring will generate good leaders.
Its in our minds. If we are ready to challenge ouselves, ignoring adulation and gossip, if we stand together against wrong decisions, if we stand together against abheyance, if we stand together against nepotism and bribery- but, we still boast about our differences!
Now about the advertising camapign, can TOI find from millions, those good samaritans who live for India?
and to lead people Shahrukh says, "People hate being told what to do, and what not to do. No one likes to be led by the nose. You must not make them feel you are the boss, guide, whatever."
Further, I find books of Swami Vivekananda, M.K.Gandhi, Jawaharlal Nehru, A.P.J Abdul Kalam, S.Radhakrishnan- a few noted people and their lives more inspiring than the campaign. If India should be lead, it should be by people with "serene and sincere" minds and hearts.
PS: Hope it wouldn't be another popularity stunt!