Thursday, September 06, 2007

Nothing But the Name!

Only just a day after UTI bank changed its skin to become Axis bank, it was announced that UTI bank has become one of the 50 most valuable brands in India. Brand Finance valued the brand at Rs. 829 crores.

Oh, we knew what we were giving up," says Hemant Kaul, President, retail banking, Axis Bank.For UTI Bank, "Axis" was selected from a list of over 50 possibilities. Given the bank's growing interests in other Asian markets including Dubai, Singapore and Hong Kong, a "global-sounding" name was imperative. But is it more than "old wine in a new bottle?" See it here.

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