"People for Ethical Treatment of Animals (PETA) " is an organisation which value "animals" as friends- co-living beings on earth. We do often become inhuman, in order to become the safest and protected living things in the world. So we use fur, leather, ivory, snake skin and a lot of animal products. For this, we wouldn't care to msitreat the co-living things. Even though we love our pets, we are often indifferent to animals.
The advertisements are some of the less provocative and amusing ones. But 'PETA' had often become saviour to many celebrities. They had marched themselves to show their face in PETA ads to become popular. Some ads which go to the extremes (less of clothes!)- 'I'd Rather Go Naked Than Wear Fur' were criticised globally! ( PS: sex doesn't sell always!)
Instead of roping in celebrities and models, couldn't they show some role models- the animal lovers-tell their stories and promote love for those gentle living things!