But the advertising had glorified it to an extent to match with expectations and something more! it goes..money goes...youth goes..hope goes..children go......but friends stay. Yes, we are unhappy with our small nuclear families and would like to form a group of friends, but will a "bigadda" remain! in such relationships, as when known relationships break.......do seemingly created friendships remain?
But the commercial catches up with loneliness...and captures the need for friendship in everyone with a potent message!. And this big adda was launched, in the presence of beautiful bollywood diva Diya Mirza, pulling crowds.. I would give 8 in a 10 scale and the agency is Ideas at Work.